What if we’ve been looking at this the wrong way?
Re-Thinking is a way of questioning assumptions to find better, more practical solutions — not disruption for its own sake, just fresh eyes on familiar problems.
Questioning assumptions to find better ways.
I’m fascinated by the way people interact with information. Every so often I find myself asking a simple question: ‘What if we’ve been looking at this the wrong way?’ Sometimes that produces a new product. Sometimes a better user interface. Sometimes a completely different way of visualising information. It isn’t about disruption or change for its own sake — it’s about looking at problems with fresh eyes, simplifying complexity, and building practical solutions that people genuinely find easier to use.
A simple, repeatable loop.
Re-Thinking in practice.
SpeedWise
Speedometers tell you how fast you’re going, not what that means for the road ahead. SpeedWise began by questioning that assumption — not by inventing new technology, but by rethinking what a driver actually needs to know.
Time Re-Invented
Clocks tell us the time, but not always the thing we actually want to know. Time Re-Invented explores a different way of visualising and thinking about time itself.
More Re-Thinking, written down.
Longer write-ups on questions, experiments and projects live on the Journal.
Working on something that needs a fresh perspective?
I like collaborating with peers, founders and investors who are questioning their own assumptions.