From observation to product.

SpeedWise began with a simple question: how much time do we really save by driving faster?

The answer was surprisingly small for many everyday journeys. The maths was simple, but the insight was hidden. SpeedWise was created to make that insight visible.

Designed and built by Giles Caunter, SpeedWise combines product thinking, behavioural design and iPhone development into a free app that helps people see speed differently.